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Partnering Toward More Equitable Outcomes: Actionable Insights For Pharma Marketers To Reach Broader Patient Audiences

Understanding Patient Diversity Can Revolutionize Healthcare Marketing

In an era where personalized healthcare is paramount, understanding the unique challenges faced by diverse patient populations is crucial. This new research, conducted in collaboration between Publicis Health Media (PHM) and MyHealthTeam, a Swoop company, provides critical insights into how race and ethnicity impact the experiences of chronic disease patients.

The findings are clear: social and systemic inequities significantly affect patient care. For instance, Latino patients with MS are more likely to visit the ER for condition-related issues.

These disparities present a unique opportunity for pharma brands to step in, address unmet needs, and expand their total addressable markets while promoting health equity. This research provides actionable insights and case studies that illustrate where priority messaging is needed and how to implement tactics that drive change.

Download this comprehensive report to discover how to make a lasting impact on patient health outcomes across diverse populations.

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“By filling in some basic access and education gaps in the healthcare system by going directly to underserved patient populations, pharma brands can expand their audience and achieve solid ROIs,” said Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company.

Exclusive Insights from 1,500+ Chronic Disease Patients