Fierce Pharma Week 
September 8 - 11 

Philadelphia, PA

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Join Swoop at Fierce Pharma Week 2025

The Future is Patient-First, and It Starts with Swoop. 

Swoopers @ Fierce Pharma Week

Katie Carr
Chief Revenue Officer
Kurt Robinson
EVP, Business Development
Kate Ludwig
SVP, Advanced TV Partnerships

Date: Wednesday, September 10
Time: 7:00-11:00 P.M.
Location: Union Trust
717 Chestnut St, Philadelphia, PA 19106

Request an Invitation

Swoop’s Exclusive Casino Night at Union Trust

Join us for what’s bound to be Fierce Pharma Week’s most talked-about event—Swoop’s Casino Night at the historic Union Trust. With a full professional casino setup, hi-end prizes, top-shelf cocktails, gourmet bites, a mesmerizing magician, and a DJ spinning into the night, this is more than a party—it’s an experience.

Swoop is known for throwing unforgettable celebrations, and this year will be no exception. Don’t miss your chance to mix, mingle, and make memories with pharma’s finest in one of Philadelphia’s most stunning venues.

🎲 Invitation-only. Space is limited.


 

A legendary evening of glamour, games & great company

© 2025 Swoop.com. All rights Reserved.

Scott Rines
President
Marcella Milliet Sciorra
Chief Marketing Officer
Ben Champan
General Council and Chief Privacy Officer
Brie Thomas
SVP, Sales
Beth Luce
EVP, Partnerships & Ops

Thought Leadership Sessions

From Awareness to Action: How Pharma Advertising Impacts the Chronic Condition Journey

Join leaders from Novo Nordisk, Wavemaker, Swoop, and a chronic condition patient advocate for a compelling conversation on how advertising accelerates patient understanding, diagnosis, and outcomes. This panel will also unveil early findings from a landmark study on the role of pharma media in improving quality of life for people living with chronic conditions—plus actionable strategies to synchronize patient and HCP campaigns with personalized messages that spark more meaningful conversations at the doctor’s office.


 

Eric Peacock
Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer

Jen Chee
Novo Nordisk
Media Strategist

Jeffrey Denney
Wavemaker, a WPP Media Brand
Director, Digital Investment

Julie Van Poele
Patient Advocate

Charles Hecht
Novo Nordisk
Associate Director, Paid Media TA Lead

DATE: Wednesday, September 10
TIME: 9:45 A.M.
STAGE: Media Track -  Room 121C

As the healthcare landscape rapidly evolves, Medical Affairs is emerging as a strategic powerhouse, driving organizational impact through cross-functional collaboration, customer engagement, and scientific leadership. This panel will explore how Medical Affairs leaders are redefining their roles to meet new challenges, influencing business strategy while maintaining compliance, and positioning their teams for success. Gain insights into the critical skillsets required for impactful leadership, learn how organizations are structuring their Medical Affairs teams, and discover the key strategies that ensure success, particularly for small biotech companies navigating competitive markets.


 

Moderator
Abner Lobao
Takeda
VP of US Medical Affairs

Daniel Jones, Ph.D.
Apellis Pharmaceuticals
Vice President, US Medical Affairs

Beth Luce
Swoop
EVP Strategic Partnerships & Business Operations

Samantha Gothelf
Genmab
Vice President and Head of US Medical Affairs

Lori D. Parisi

Lori D. Parisi
Johnson & Johnson
VP, Global Medical Affairs, Hematology

DATE: September 10
TIME: 9:45 - 10:15 am
STAGE: Media Track room ####

The Future of Medical Affairs: Evolving Roles and Strategic Leadership in a Changing Healthcare Landscape

DATE: Tuesday, September 9
TIME: 9:45 A.M.
STAGE: Medical Affairs - Room 125

Stop by our booth!

Unlike traditional solutions, Swoop helps brands improve patient outcomes through smarter, data-driven intelligence. Our approach integrates privacy-safe, data-driven strategies across the entire healthcare marketing ecosystem, ensuring brands reach the right audiences with precision and scale.

Schedule a meeting to learn how Swoop can help transform your omnichannel strategy.

Book a Meeting

The most anticipated event in pharma marketing is back—and it’s bigger than ever.

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This September, Fierce Pharma Week (formerly Digital Pharma East) returns to Philadelphia, uniting the industry's top minds across digital media, medical affairs, and public relations. As a proud sponsor, thought leader and pioneer in privacy-safe patient and HCP marketing, Swoop is making a major impact all week long.

From booth experiences and cutting-edge product innovation launches to two dynamic speaking sessions, a Mimosa Break to spark fresh conversations, and our exclusive Casino Night celebration—Swoop is where connections, creativity, and cutting-edge  healthcare marketing come to life.

Scroll down to explore all the ways you can engage with us at Fierce Pharma Week. Let’s shape the future of pharma marketing—together.


Request a Meeting

Connect with the experts driving innovation in pharma marketing. Explore our team below and request a meeting with any of our attending leaders

Gigi Trencher
SVP, Data and Strategic Partnerships
James Rattigan
VP, Sales
Michelle Draper
VP, Sales
Kathryn Dominski
SVP, Sales
Dorrit Trate
SVP, Sales
Quinn Borsuk
SVP, TV Sales
Danielle Sparacino
SVP, Communities
Chris O’Brien
SVP, Communities
Dante Gaudio
EVP, Communities
Beth Driscoll
Sr. Director, Sales

Join Swoop at Fierce Pharma Week. 

Let’s shape the future of pharma marketing—together.

Eric Peacock
Chief Patient Officer
Sara Sobolewski
Director, Content Marketing
Caitlin Leven
SVP, Sales
Eric Redline
EVP, Product
Paula Albee 
VP, Brand Partnerships
Banyei Isoh
VP, Revenue Ops
Brianna Riggi
Marketing Project Manager
Garland Page
Sr. Director, Sales
Kalli Wind
Sr. Director, Sales
Ana Zivanovic
Sr. Director, Sales
Josh Prizer
Sr. Director, Partnerships
Naomi Berman
Sr. Director, Sales
Alise Gray
Sr. Director, Sales
Vanessa Tanahashi
Manager, Event Marketing
Alexa Atkinson
Sr. Director, Event Marketing
Claire Walsh
Director, Sales
Arianna Miskel
Director, Sales
Wei Chang
Sr. Director, Sales
Jenny Kucab
Product Marketing Manager & Sales Enablement