Join Swoop at Fierce Pharma Week 2025
The Future is Patient-First, and It Starts with Swoop.
Swoopers @ Fierce Pharma Week
Date: Wednesday, September 10
Time: 7:00-11:00 P.M.
Location: Union Trust
717 Chestnut St, Philadelphia, PA 19106
Swoop’s Exclusive Casino Night at Union Trust
Join us for what’s bound to be Fierce Pharma Week’s most talked-about event—Swoop’s Casino Night at the historic Union Trust. With a full professional casino setup, hi-end prizes, top-shelf cocktails, gourmet bites, a mesmerizing magician, and a DJ spinning into the night, this is more than a party—it’s an experience.
Swoop is known for throwing unforgettable celebrations, and this year will be no exception. Don’t miss your chance to mix, mingle, and make memories with pharma’s finest in one of Philadelphia’s most stunning venues.
🎲 Invitation-only. Space is limited.
A legendary evening of glamour, games & great company
The Casino is Full This Year.
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Thought Leadership Sessions
From Awareness to Action: How Pharma Advertising Impacts the Chronic Condition Journey
Join leaders from Novo Nordisk, Wavemaker, Swoop, and a chronic condition patient advocate for a compelling conversation on how advertising accelerates patient understanding, diagnosis, and outcomes. This panel will also unveil early findings from a landmark study on the role of pharma media in improving quality of life for people living with chronic conditions—plus actionable strategies to synchronize patient and HCP campaigns with personalized messages that spark more meaningful conversations at the doctor’s office.
Eric Peacock
Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer
Jen Chee
Novo Nordisk
Media Strategist
Jeffrey Denney
Wavemaker, a WPP Media Brand
Director, Digital Investment
Julie Van Poele
Patient Advocate
Charles Hecht
Novo Nordisk
Associate Director, Paid Media TA Lead
DATE: Wednesday, September 10
TIME: 9:45 A.M.
STAGE: Media Track - Room 121C
As the healthcare landscape rapidly evolves, Medical Affairs is emerging as a strategic powerhouse, driving organizational impact through cross-functional collaboration, customer engagement, and scientific leadership. This panel will explore how Medical Affairs leaders are redefining their roles to meet new challenges, influencing business strategy while maintaining compliance, and positioning their teams for success. Gain insights into the critical skillsets required for impactful leadership, learn how organizations are structuring their Medical Affairs teams, and discover the key strategies that ensure success, particularly for small biotech companies navigating competitive markets.
Moderator
Abner Lobao
Takeda
VP of US Medical Affairs
Daniel Jones, Ph.D.
Apellis Pharmaceuticals
Vice President, US Medical Affairs
Beth Luce
Swoop
EVP Strategic Partnerships & Business Operations
Samantha Gothelf
Genmab
Vice President and Head of US Medical Affairs
Lori D. Parisi
Johnson & Johnson
VP, Global Medical Affairs, Hematology
DATE: September 10
TIME: 9:45 - 10:15 am
STAGE: Media Track room ####
The Future of Medical Affairs: Evolving Roles and Strategic Leadership in a Changing Healthcare Landscape
DATE: Tuesday, September 9
TIME: 9:45 A.M.
STAGE: Medical Affairs - Room 125
Stop by our booth!
Unlike traditional solutions, Swoop helps brands improve patient outcomes through smarter, data-driven intelligence. Our approach integrates privacy-safe, data-driven strategies across the entire healthcare marketing ecosystem, ensuring brands reach the right audiences with precision and scale.
Schedule a meeting to learn how Swoop can help transform your omnichannel strategy.
The most anticipated event in pharma marketing is back—and it’s bigger than ever.
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This September, Fierce Pharma Week (formerly Digital Pharma East) returns to Philadelphia, uniting the industry's top minds across digital media, medical affairs, and public relations. As a proud sponsor, thought leader and pioneer in privacy-safe patient and HCP marketing, Swoop is making a major impact all week long.
From booth experiences and cutting-edge product innovation launches to two dynamic speaking sessions, a Mimosa Break to spark fresh conversations, and our exclusive Casino Night celebration—Swoop is where connections, creativity, and cutting-edge healthcare marketing come to life.
Scroll down to explore all the ways you can engage with us at Fierce Pharma Week. Let’s shape the future of pharma marketing—together.
Connect with the experts driving innovation in pharma marketing. Explore our team below and request a meeting with any of our attending leaders
Join Swoop at Fierce Pharma Week.
Let’s shape the future of pharma marketing—together.
