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Adherence Predictive Audiences: Substance Abuse

How a Programmatic DTC Campaign Increased Adherence for a Substance Abuse Treatment by 29% YoY

Patients with substance abuse challenges often struggle with maintaining adherence to vital, life-saving medication, frequently dropping off therapy and even relapsing. To combat this trend, a leading therapy strove to improve patient outcomes by increasing the number of patients on their product and ensure their continued use of the treatment. Swoop helped uncover a segment of patients most likely to become nonadherent using its patented, privacy-safe predictive technology for programmatic activation. This case study walks through the process and impact, including a 29% YoY increase in adherence.