Join the Global Conversation on Innovation in Advertising with Swoop in Cannes this Summer
Brand Innovators Marketing Leadership Summit
Meet the Team
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It’s more important than ever that pharma marketing voices are part of the global conversation on creativity and innovation in advertising.
We’ll see you in Cannes for great discussions, networking, and inspiration!
Abbey Berryman
NBCUniversal
Senior Vice President, Client Partnerships, Advertising & Partnerships
Speakers
Erin Nocito
Amgen
Executive Director, Head of Global Media at Amgen
Katie Carr
Swoop
Chief Revenue Officer
Melisa Gordon-Ring
IPG Health
Global President, IPG Mediabrands Health
Beet.TV Leadership Sessions
Speakers
Erica Taylor
Genentech
VP, Chief Marketing Officer
Moderated by Beet.TV reporter.
How Precision TV in Pharma Delivers Smarter Engagement
TV, Data and the Future of Omnichannel Healthcare Marketing
As healthcare remains one of the highest-spending ad categories in the US, it's critical that the industry’s voice is part of the conversation on creativity and innovation in advertising in Cannes. Join leaders from Swoop, Amgen, and IPG as they explore how TV is evolving in the omnichannel ecosystem and the role data plays in delivering more connected, compliant, and effective healthcare marketing.
Invitation limited to brand-side pharma marketers and agency partners only.
Date: Tuesday, June 17, 2025
Time: 11 a.m.
Location: Rado Beach Stage
At a time when personalization, performance, and privacy are reshaping the advertising landscape, healthcare marketers face both unprecedented opportunities and evolving expectations. This discussion will explore how Genentech, one of the world’s most respected biotech brands, is leveraging the full power of precision-driven TV advertising to deliver measurable impact across CTV and linear TV – all while navigating omnichannel transformation in a regulated environment.
Date: Tuesday, June 17, 2025
Time: 3 p.m. (arrive 15 minutes early)
Location: Mondrian Hotel’s Infillion Café on La Croisette
Future Forward: Advanced TV, AI and Platform Power in Healthcare Marketing
Hear from top marketing minds from Swoop, The Trade Desk, a leading pharma brand, and a leading pharma agency on the transformative power of advanced TV and AI. Discover how data collaboration, real-time optimization, and media innovation are redefining how healthcare brands connect with audiences in a privacy-first world across CTV, programmatic video, and beyond. This forward-looking conversation will unpack how healthcare brands are navigating complexity in a privacy-first era, activating real-world data through intelligent platforms, and unlocking media value through strategic collaboration.
Speakers
Katie Carr
Swoop
Chief Revenue Officer
Marc Minassian
Genentech
Head of Media & Innovation
Moderated by Beet.TV reporter.
Andrea Palmer
Publicis Health Media
Chief Executive Officer
Lindsay Reardon
The Trade Desk
Senior Director of Business Development
Join Swoop for exclusive thought leadership events in Cannes and be part of the global conversation on creativity and innovation in healthcare advertising!
Join Swoop and OpenAP
The OpenAP villa is turning into a revival oasis.
Whether you’re fresh off a flight or just need a place to relax before check-in, this is your landing pad to recharge and reset before the big week ahead.
Jet lag, flight ‘fits, and suitcases welcome.
Space is limited. Please request a spot and we'll be in touch to let you know if your spot is confirmed.